Consumers Trading Up to Premium Wine…. #wine #foodies

California’s wine industry leaders see a growing emphasis on premium wines over economy wines, according to the results of two surveys conducted by the University of California Davis Graduate School of Management.

Respondents said the industry still faces challenges in consolidating distribution and retail, as well as water availability and other environmental issues.

According to Robert Smiley, the school’s director of wine studies, consumers are trading up for premium wines as they become more knowledgeable about wine. “Premiumization” among wine consumers was defined as spending above the $10-per-bottle price point.

Other challenges facing the industry relate to the increasing cost of land and grapes, partly due to an influx of outside investors.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s