Which flavors are trending in energy drinks??

Fruity and citrus flavors are most popular among leading energy drink brands. Anton Angelich, group vice president, marketing, for flavor house Virginia Dare (Brooklyn, NY), says, “The characteristic and iconic tutti-frutti–type flavor of Red Bull leads the category’s flavors.” Still, today’s energy drink makers are also inspired by other botanical flavors, says Tina Rzeha, marketing… Continue reading Which flavors are trending in energy drinks??